ATTRACTIVENESS OF THE MARKET.
Assessing accurately the different factors that influence your markets characteristics improves the success in plans and decisions you take.
Launching a new product or service is a risk. Therefore understanding the potential of a market is crucial for companies. So is knowing when or whether to enter, and when to expand.
- Market potential.
- Areas of intense competition.
- Estimation of target market maturity or life cycle position.
- Key regulatory challenges.
- Roll-out of products and services.