Positioning defines the way the company attempts to create a distinct impression in the customer's mind; specifically, "the place a product, brand, or group of products occupies in consumers' minds relative to competing offerings".

How is your competition branding their products or services and what impact do their messages have on customers. How does the competition use their distribution channels and does it give them an advantage over you?

What defines the offering of your competitor? Is there something they do where you are missing out? How do you shape your brand to capture the attention of your customer? Are you getting your fair share of the pie? If not - why?

With NSP we help you get more targeted and focused on what's important.




  • Optimization of emerging market opportunities.
  • Improving market positioning and messaging strategies versus a key competitor.
  • Assessment of the regulatory environment.